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Data Scientist III, SEM Analytics
We are building a world-class growth team that combines a passion for travel, deep marketing expertise together with cutting-edge technology and data science to connect more travelers with our platform and help them find the perfect place to stay.
We are hiring a Data Scientist - Analytics III in the SEM team to drive initiatives that accelerate our global Search Engine Marketing growth specifically around improving users’ web and mobile app experience. In this role, you will report to the Senior Manager, SEM Product Management and work closely with function leads in the Product, Mobile, Analytics, Strategy and Marketing technology teams to inform our strategic agenda and continuously improve our execution.
What you will do
Support landing page testing efforts for Expedia Group portfolio of brands in SEM
Manage the SEM landing page optimization plan
Building landing page variants for testing
Manipulate data sets using Python / SQL to identify and prioritize optimization opportunities
Create critical reporting dashboards in Tableau
Partner with Google, Bing and other search engines to ensure Expedia Group is an early adopter of all product alphas and betas
Deliver impactful analysis regarding key market forces and apply analytics to present tangible business problems/actions
Communicate complex analytical topics in a clean & simple way to team
Automate and/or streamline repetitive processes with the help of Product to improve individual and team productivity
Document processes used across various projects
Maintain internal/external relationships with partners (Google/Bing), Product, Analytics, Data science and SEO teams on strategic initiatives.
You are curious and passionate for learning
You are a self-starter
You are focused on impact and have a bias for action
You are flexible and comfortable with the ambiguity of a constantly evolving environment
You are data driven and resourceful, able to find opportunities, propose solutions, and drive execution
You are passionate about continuous improvement: constantly assessing the status quo, identifying opportunities for improvement, optimization and providing constructive solutions to simplify and accelerate current programs and processes
Lead mostly with questions rather than opinions, thriving on the opportunity to own, innovate, create, and constantly re-evaluate
Skills and Experiences
Bachelor’s degree with strong analytical focus (Computer Science, Mathematics, Economics, Statistics, etc)
Minimum 3 years of experience directly related to the duties and responsibilities specified
Strong analytical skills, including data manipulation, financial analysis and processing large amounts of data to understand trends
Excellence in implementation, attention to detail and strong organizational skills
Experience in quantitative, mathematics, statistics, science or other fields is preferred
Familiarity with Google datasets and cloud platform is a plus
Familiarity with Google Ads / Bing Ads API a plus
Familiarity with Amazon Web Services a plus
Experience in SEM, online advertising, paid search or e-commerce is a plus but not required
About Expedia Group
Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.
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