#Team Nextdoor

Nextdoor is where you connect to the neighborhoods that matter to you so you can belong. Our purpose is to cultivate a kinder world where everyone has a neighborhood they can rely on.

Neighbors around the world turn to Nextdoor daily to receive trusted information, give and get help, get things done, and build real-world connections with those nearby — neighbors, businesses, and public services. Today, neighbors rely on Nextdoor in more than 300,000 neighborhoods across 11 countries.

Meet Your Future Neighbors

At Nextdoor, our Growth Marketing team is charged with driving member growth and revenues from businesses advertising on the platform. This team has a Marketing Science function which utilizes the analytical horsepower of data science focused purely on new customer growth on the platform. We are looking for a data scientist to grow the team and increase our ability to support the optimization of growth marketing decisions.

Think of the role as a full-stack marketing data science, using data to inform and guide marketing decisions. You will be responsible for the design and execution of best practices with regards to experimentation for email campaigns including selection, measurement and reporting of results to influence next steps. Engage in discovery work to identify opportunities to change the what/when/how of our current programs.

The role requires a strong mix of technical and statistical skills with the ability to collaborate cross-functionally with stakeholders including but not limited to finance, data science, marketing. Familiarity with campaign management and marketing will be helpful.

The Impact You’ll Make

You will have an opportunity to work in a growth focused organization and make a huge impact by optimizing how we communicate to a high volume of people. Your work will come to life through strategic/analytical thinking, operational excellence and creatively solving complex business problems. We will want you to want to own analytical projects end-to-end, taking an ambiguous problem and forming a structured opinion. Defining success metrics that capture performance and identify actionable insights

Your responsibilities will include:

Developing actionable segmentation
Best-practise experimentation to give us reliable insight
Establish a shared vision with cross functional teams to develop/optimize/deploy new strategies including MarTech, marketing managers and wider data science teams
Campaign management
Identify where we can invest in 3rd party data to enrich our decision making capabilities
Build out required performance measurement tools and dashboards
Educate stakeholders by explaining the “Why” behind the “What”

What You’ll Bring To The Team

2+ years of expertise in quantitative analysis, ability to tell a story backed by data using data mining methods
2+ years of experience using in-depth applied statistics and analytical experience **** in partnership with Marketing teams **** to optimize decision making
Demonstrating proactivity in identifying better ways of working and can recommend actionable solutions
Ability to pull together your own datasets with strong SQL skills and knowledge of analytical programming languages including R or Python to conduct statistical analysis
Familiarity with experiment design and A/B test analysis including measurement selection
Can communicate effectively with a range of stakeholders
Curiosity for discovery and creativity in solving complex challenges

Bonus Points

Experience building predictive models using machine learning algorithms
Familiarity with marketing in the B2B space
Experience with complex attribution solutions
Worked with data vendors to enrich data
Knowledge of online advertising and ad tech space; robust understanding of online advertising best practices

At Nextdoor, we empower our employees to build stronger local communities. To create a platform where all feel welcome, we want our workforce to reflect the diversity of the neighbors we seek to serve. We encourage everyone interested in our purpose to apply. We do not discriminate on the basis of race, gender, religion, sexual orientation, age, or any other trait that unfairly targets a group of people. In accordance with the San Francisco Fair Chance Ordinance, we always consider qualified applicants with arrest and conviction records.

Rewards

Compensation, benefits, perks, and recognition programs at Nextdoor come together to create one overall rewards package.

The starting salary for this role is expected to range from $90,000 to $170,000 on an annualized basis, or potentially greater in the event that your 'level' of proficiency exceeds the level expected for the role. Compensation may also vary by geography.

Importantly, the compensation for this role also includes a variable incentive component, which will vary depending on your achievement of sales-related goals and objectives.

We also expect to award a meaningful equity grant for this role. With equal quarterly vesting, your first vest date would be within the first 3 months of your start date.

Overall, total compensation will vary depending on your relevant skills, experience, and qualifications.

We have you covered! Nextdoor employees can choose between a variety of great health plans. We cover 100% of your personal monthly premium for health, dental, and vision – and provide a OneMedical membership for concierge care.

#LI-Remote

Data Scientist - Marketing