Position Summary
North America Services Business (NASB) team delivers content and services across Samsung TV, Mobile, and Digital ecosystems. NASB data analytics team supports this mission by converting raw data into actionable insights. We are looking for a strong data analyst to support and analyze Samsung News data to support new service launch, drive user engagement and increase revenue. As the data analyst for Samsung News, this role is an integral member of Samsung NASB data analytics team, providing data and insights to guide product roadmap and business strategy.
Reporting directly into NASB data analytics team and working hand-in-hand with product, marketing, operations, and engineering, this role’s main responsibilities include (but not limited to):
Role and Responsibilities
- Analyze user behavior data and service usage data to provide insights per business, product and marketing ask.
- On an ongoing basis, analyze and report on service performance; develop dashboards to measure important metrics and monitor service growth.
- Support data collection/analytics implementation for new feature launches or new marketing campaigns, e.g. work with marketing/product/engineering to identify and implement analytics and data requirements.
- Conduct complex statistical analysis to provide strategic insights for operational decisions, GTM, content/partnership strategies e.g. user segmentation and acquisition insights based on advanced cohort analysis
- Utilize data after marketing promotions to extract insights and guide planning for future campaigns/promotions
- Attend and participate in standups, brainstorm sessions, presentations as needed with Samsung teams, executives or external partners
Skills and Qualifications
Qualifications:
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MS in Computer Science, Statistics, Mathematics, Engineering or related field.
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Proficient in data querying and manipulation in SQL. Tableau knowledge is a plus.
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Experience with cleaning, analyzing and visualizing medium-sized data sets.
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Experience with R/Python-based data analytics/visualization tools or similar languages.
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Experience in TV, mobile, and web-connected app services field preferred.
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Prior experience driving growth for business units or services
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Strong analytical skills and well versed in the use of data, content, and technology to draw conclusions and put results into practice.
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Detail-oriented, with the ability to multi-task and prioritize multiple projects with competing deadlines
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Team player with the ability to collaborate effectively across all levels of organization and with outside partners
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Thrives in fast paced business environment with the ability to adapt to change
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